Intercollegiate Business Convention
The Intercollegiate Business Convention is HUWIB’s largest and longest running conference. The conference had been struggling to find a post-COVID identity, so we decided to give it a completely fresh look. The goal was to find a happy balance between something that could function as a ‘corporate’ identity and something that would appeal to college-age girls. The redesign was realized mostly digitially through a website redesign and a fresh face on social media.
